See your website through the eyes of your visitors
Eye tracking is an advanced technique that allows us to see the visual behavior of your users and optimize your interfaces so that interaction with them is smoother and more efficient.
LudoTIC experts are internationally renowned in the field of eye tracking, a technique developed from fundamental and applied research in ergonomic psychology. We can analyze the visual behavior of your users on websites, software, video games, mobile devices, and more.
Eye tracking tests
An eye tracking test complements data collected during standard user tests. The test protocol records eye movements at the most relevant times (home page landing, search for a product, etc.).
The analysis of users’ eye movements during the first 10 seconds after they land on your home page is a major indicator. The heat map shows the areas that attract visual attention, as well as those which are ignored.
Our non-invasive hardware allows us to capture data for any user and on any device.
Methodology for tracking eye movements
This service is tailored to your specific needs and allows us to assess:
- The visual impact of a particular page (home page, the “Our Products” page, etc.)
- The areas that attract the eyes the most (content, ad inserts, photos, etc.)
- A search for specific information (a feature, a dialog box, etc.)
- The user experience: Are eye movements steady? Is key information easy to find?
Whenever possible, our tests are accompanied by statistical analyses. These allow us to pinpoint significant differences; for example, between novices and experts, younger and older users, different target profiles for your product, etc.
Our past projects
Eye tracking tests for memory and perception of different ad formats
Tests on video games “TopSpin 2” and “Topspin 3”