Eye Tracking

See your website through the eyes of your visitors

Eye tracking is an advanced technique that allows us to see the visual behavior of your users and optimize your interfaces so that interaction with them is smoother and more efficient.

LudoTIC experts are internationally renowned in the field of eye tracking, a technique developed from fundamental and applied research in ergonomic psychology. We can analyze the visual behavior of your users on websites, software, video games, mobile devices, and more.

Eye tracking tests

An eye tracking test complements data collected during standard user tests. The test protocol records eye movements at the most relevant times (home page landing, search for a product, etc.).

The analysis of users’ eye movements during the first 10 seconds after they land on your home page is a major indicator. The heat map shows the areas that attract visual attention, as well as those which are ignored.

Our non-invasive hardware allows us to capture data for any user and on any device.

Photo prise pendant un test : un utilisateur navigue sur FaceBook et l’expérimentateur suit ses mouvements des yeux en temps réel sur un deuxième écran. A gauche : détail du gazeplot, autrement dit la séquence des fixations faites par l’internaute

Photo taken during a test: a user on Facebook with the tester following his eye movements in real time on a second screen.
Left: details of the gaze plot, i.e. the sequence of fixations made by the user.

Methodology for tracking eye movements

This service is tailored to your specific needs and allows us to assess:

The visual impact of a particular page (home page, the “Our Products” page, etc.)
The areas that attract the eyes the most (content, ad inserts, photos, etc.)
A search for specific information (a feature, a dialog box, etc.)
The user experience: Are eye movements steady? Is key information easy to find?

Whenever possible, our tests are accompanied by statistical analyses. These allow us to pinpoint significant differences; for example, between novices and experts, younger and older users, different target profiles for your product, etc.